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The Cup She Didn't Trust — Trude Skjold Løken on Stage Fright and Failing Better
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The Cup She Didn't Trust — Trude Skjold Løken on Stage Fright and Failing Better

Guides / The Cup She Didn't Trust — Trude Skjold Løken on Stage Fright and Failing Better

For years, Trude Skjold Løken missed the finals while fighting stage fright. Today she is Norway's roasting champion, and the fear is still with her. She told me how she learned to work with it, and what happened at the cupping table when she stopped trusting her own judgment.

By Saam Kzad

7 min read

Coffee brings people together, even when they live thousands of kilometers apart. I spoke with Trude over a video call, me in Helsinki and her in Oslo. I interview roasters and coffee people because, as my wife pointed out, every conversation makes a new friend in a country I haven't visited yet. I'm from Iran, my wife is from Finland, and we live in Helsinki. Coffee has become our way of meeting people around the world.

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