Roasteries / Prevail Coffee

Prevail Coffee
Montgomery, AL, USA
Montgomery-based roaster (Prevail Coffee Roasters) whose cafés trade as Prevail Union “chapters” across the Deep South — each with its own local mark — in Montgomery, Birmingham and two in Atlanta. “Together we prevail.” #9 in North America / #66 in the world in The World’s 100 Best Coffee Shops 2026. Source: prevailcoffee.com.
9
coffees
USA
base
Locations

Prevail Union – Montgomery (The Local 102)
39 Dexter Ave Suite 102, Montgomery, AL 36104Mon–Thu 7:00–18:00 · Fri–Sat 7:00–20:00 · Sun 8:00–15:00
+1 334-416-8399
Prevail Union – Birmingham (The Local 103)
420 20th St N Suite 125, Birmingham, AL 35203Mon–Fri 7:00–16:00 · Sat 8:00–13:00
Prevail Union – West Midtown Atlanta (The Local 201)
1050 Howell Mill Rd Suite 100, Atlanta, GA 30318Mon–Fri 7:00–16:00 · Sat–Sun 8:00–16:00
Prevail Union – North Druid Hills Atlanta (The Local 202)
2490 N Druid Hills Rd, Atlanta, GA 30329Mon–Fri 7:00–18:00 · Sat 8:00–17:00 · Sun 9:00–17:00
Coffees
9 coffees
If any single character embodies the “duality of the Southern Thing”, it’s the Bootlegger. Both hero and villain, he blazes through county lines with a trunk full of hooch. The preacher man and the sheriff may not like him, but we all know they’ve got a bottle of his finest hidden in their desk drawers. As fine as apple pie moonshine, The Bootlegger blend is for the good ol’ boys and girls just making their way the only way they know how. Source: prevailcoffee.com (roaster’s own copy).

The ethyl acetate used by Descafecol is produced by sugarcane grown locally in Palmira. Sugarcane grows at lower elevations than coffee and is often planted at the base of the same mountains where coffee flourishes. Ethyl acetate and spring water are the only substances coffee comes into contact with during the decaffeination process. This process is FDA approved and the ethyl acetate produced by Sucroal is verified food grade, kosher, and halal . Ethyl acetate is a natural solvent, meaning it can dissolve other substances. The EA process gently extracts the caffeine from raw, green coffee, av Source: prevailcoffee.com (roaster’s own copy).

This beautiful honey processed Sarchimor variety epitomizes Finca Sircof’s relentless pursuit of quality. This high-altitude coffee is graced by the gentle weather of the Central Valley coffee zone. Local farmers care for their land and a diversity of crops surrounding Finca Sircof. Many of these farms border protected forest areas, providing a positive co-existence between sustainable farming and a prospering environment. Sircof specialty coffee starts with a careful collection of the ripe Arabica beans, immediately processed in the artisan wet mill right on their farm. Source: prevailcoffee.com (roaster’s own copy).

This exceptional offering from the Sidama region is the epitome of Samuel and the Keffa team’s relentless pursuit of quality and traceability. Sidama Legend is composed of the very best smallholder offerings from the Kerchanshe washing station in Anasora, Guji Zone and naturally processed on raised drying beds utilizing a drying process that Keffa has been optimizing for over a decade; producing brighter, sweeter, cleaner coffees year after year. Samuel Demisse was born and raised in Ethiopia. His father was a coffee professional and taught him about the industry at a young age. After immigrat Source: prevailcoffee.com (roaster’s own copy).

Don’t let looks deceive you. This coffee doubles up on natural processing through a 120 hour anaerobic dry fermentation process before finishing on the drying beds in Ethiopia. The 350 members of the Farmer's Co-op in the high elevations of the Oromia region cultivate this coffee from trees with lower yields but exceptional quality. The coffee might be different sizes and colors, but the beautifully bright floral and fruit notes consistently fill the cup. Source: prevailcoffee.com (roaster’s own copy).

Elegant yet approachable, she’s the picture of beauty and strength; a head turner in high heels with a little dirt under her nails. This 'single origin blend’ from Guatemala San Luis embodies the allure of the Farmer’s Daughter. A light and delicate profile blended with a dark roast of the same coffee, the Farmer’s Daughter fits right in both downtown and down home. John Schippers of Finca San Luis in the Santa Rosa Department of Guatemala is a 3rd generation coffee grower. He and his wife, Regina raised their two daughters, Paulina and Daniela amongst the coffee shrubs and beneficios of Weste Source: prevailcoffee.com (roaster’s own copy).

This Caturra variety is grown along the rim of a volcano at Finca San Luis. The rich volcanic soil creates a rich cup profile. The deep notes of peanut butter and milk chocolate make it the quintessential “comfort coffee”, best enjoyed in an overstuffed chair while reading a good book. John Schippers of Finca San Luis in the Santa Rosa Department of Guatemala is a 3rd generation coffee grower. He and his wife, Regina raised their two daughters, Paulina and Daniela amongst the coffee shrubs and beneficios of Western Guatemala. The sisters have grown to become the 4th generation of Schippers in Source: prevailcoffee.com (roaster’s own copy).

Our Red Tail Espresso blend is inspired by the kick of a P-51 Mustang’s front-mounted 1,490hp engine combined with the precision and finesse of the legendary Tuskegee Airmen who flew them. This versatile blend goes down smooth brewed as espresso or drip. We’re celebrating the legacy of the 332nd Fighter Group, the 477th Bombardment Group and the Red Tail spirit that lives on in the 187th Alabama ANG fighter wing at Montgomery’s Dannelly Field. Source: prevailcoffee.com (roaster’s own copy).
