Roasteries / Goodboybob Coffee

Goodboybob is a Los Angeles-area coffee roaster founded by Erich Joiner — of ad and VR studio Tool of America — as an art project built around a single question: could coffee itself be considered art? That philosophy carries from sourcing and roasting through packaging and the café experience, treating every detail as a work of art while keeping the brand self-aware ("we take coffee seriously. Ourselves? Not so much."). Goodboybob roasts in small batches to highlight each bean's character, and its coffee has taken top honors at the 2024 Good Food Awards (Panama La Fortuna) and multiple medals at the 2021 Golden Bean Awards, including the Elite Category.
8
coffees
CA
base
Photos

Locations

Goodboybob Coffee — Santa Monica
2058 Broadway, Santa Monica, CA 90404Daily 7:00am–5:00pm
+1 424-581-7014
Goodboybob Coffee — Manhattan Beach
1300 Highland Ave, Ste 109, Manhattan Beach, CA 90266Mon–Fri 6:00am–2:00pm, Sat–Sun 6:00am–4:00pm
+1 424-581-7049
Coffees
8 coffees
A meticulously light-roasted blend that favors each coffee's intrinsic character, built for a well-balanced, lively cup that tastes great black or with a splash of milk. Artwork by Winston Braun. Source: goodboybob.com.
Honey, orange, marzipan

A returning favourite from a 2,000-member cooperative in Burundi's northern Ngozi highlands, many of them women. Fruit-forward and radiant, with chocolate, citrus blossom, fig and honey. Rated 93 points by Coffee Review. Label artwork by Jim Joiner.
Chocolate, citrus blossom, fig, honey

Decaffeinated using a naturally occurring extract from sugarcane production (Sugarcane Ethyl Acetate process), which removes caffeine from green coffee while retaining aromatic and flavor compounds, for a sweet medium roast cup. Artwork by Mona Xia. Source: goodboybob.com.
Vanilla, gingersnap, simple syrup

Goodboybob's award-winning workhorse coffee — a medium roast focused on a sweet, clean, balanced cup that tastes great in milk, black, or as a straight shot of espresso. Bronze Medal winner at the Golden Bean Award. Artwork by Ben Tricklebank. Source: goodboybob.com.
Dark chocolate, roasted nuts, red apple, butterscotch

A darker roast for aficionados, developed to the point of perfect balance — big in body with a sweet caramelized character, sourced seasonally for carefully harvested coffees with the chocolate depth and complexity to stand up to a slightly darker roast. Artwork by Darla Macgraw. Source: goodboybob.com.
Toffee, caramelised sugar, roasted nuts

Grown in the remote, forested highlands of Oaxaca's Sierra Sur by a collective of smallholder Zapotec farmers, many under 30 years old, this medium roast highlights the rare Pluma Hidalgo Typica mutation unique to the region — clean, balanced, and deeply expressive of its Oaxacan terroir. Source: goodboybob.com.
Milk chocolate, Meyer lemon, plum

"The Sisters": an approachable washed coffee from more than 220 women farmers in Nicaragua's Soppexcca cooperative. Chocolate and fresh fruit with a delicate raspberry acidity and lingering candied-nut sweetness. Label artwork by Kevin Pontius.
Chocolate, fresh fruit, raspberry, candied nuts

Named for "Nyampinga," meaning beautiful women inside and out, this rich, complex medium roast reflects its namesake with layered currant and chocolate notes. Artwork by Tina Dion. Source: goodboybob.com.
Blackcurrant, hazelnut, dark chocolate